'A Transformational Lifestyle Concept huh? What does it means actually? LOHAS??? Never heard of it?' Aha...Do you have the same questions or doubts like this about lohas? I bet you do because the Lohas concept is quite unknown in Malaysia. But in Japan, the term has taken on a life of its own. Do you know about organic food, yoga, meditation,eco-tourism, and so on? Does it hit the nail on your head!!! Do you favor coffee shops whose beans are bought from grower-owned coops? Yearn for yoga or have a penchant for Pilates? Alternative spirituality, anyone? Even scanning the labels on groceries, clothes or other household products for words such as (organic) can make you a “LOHAS consumer.”
The LOHAS concept is the brainchild of US sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World. The Lohas market sectors include:
-Sustainable economy
-Healthy lifestyles
-Ecological lifestyles
-Alternative healthcare
-Personal development
Join me in the movement and mission......to save our planet and to be a better human-being
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1 comments:
The concept is not unknown to Malaysian, but most are reluctant to forgo traditional perception in term of materialism.
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