LOHAS consumer

“LOHAS” refers to a new group of consumers that exists after SOHO and BOBO. LOHAS consumers are not only concern about their lifestyle being environmental friendly, but also support saving the planet’s environment. Today, high expenses and materialistic lifestyle being environmental friendly, but also support saving the planet’s environment. Today, high expenses and materialistic lifestyle do not bring high quality living to all human races. On the contrary, it causes air and water pollution, health problems and food pollutions; human civilization destroys the balance of nature; our planet is sick, the world will come to an end.

LOHAS consumers have grown to be a group of powerful voice. They emphasize a lifestyle of environmental friendly, promote organic food, physical, and mental health, care for others and protect the planet. One-third of the populations in Europe, America and Japan are LOHAS, the number is increasing every year. LOHAS markets are growing, for example: environmental friendly building, recycled energy, environmental friendly furniture, second-hand products, organic food, and health food, alternative remedy, self improvement program (e.g. yoga, spiritual uplifting programs). These are getting more and more popular in recent years. As a result, big organizations in many developed countries have invested huge amount of money in environmental friendly products and services.

Through promoting of LOHAS lifestyle, you will discover that the idea of environmental friendly is just so simple! Healthy organic food can be so tasty! Enjoy the happiness of simplicity being a LOHAS consumer.