Tuesday, September 18, 2007

Uh, what is lohas again?

'A Transformational Lifestyle Concept huh? What does it means actually? LOHAS??? Never heard of it?' Aha...Do you have the same questions or doubts like this about lohas? I bet you do because the Lohas concept is quite unknown in Malaysia. But in Japan, the term has taken on a life of its own. Do you know about organic food, yoga, meditation,eco-tourism, and so on? Does it hit the nail on your head!!! Do you favor coffee shops whose beans are bought from grower-owned coops? Yearn for yoga or have a penchant for Pilates? Alternative spirituality, anyone? Even scanning the labels on groceries, clothes or other household products for words such as (organic) can make you a “LOHAS consumer.”

The LOHAS concept is the brainchild of US sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World. The Lohas market sectors include:

-Sustainable economy

-Healthy lifestyles

-Ecological lifestyles

-Alternative healthcare

-Personal development

Join me in the movement and mission......to save our planet and to be a better human-being


Vivienne said...

The concept is not unknown to Malaysian, but most are reluctant to forgo traditional perception in term of materialism.