LOHAS consumer

“LOHAS” refers to a new group of consumers that exists after SOHO and BOBO. LOHAS consumers are not only concern about their lifestyle being environmental friendly, but also support saving the planet’s environment. Today, high expenses and materialistic lifestyle being environmental friendly, but also support saving the planet’s environment. Today, high expenses and materialistic lifestyle do not bring high quality living to all human races. On the contrary, it causes air and water pollution, health problems and food pollutions; human civilization destroys the balance of nature; our planet is sick, the world will come to an end.

LOHAS consumers have grown to be a group of powerful voice. They emphasize a lifestyle of environmental friendly, promote organic food, physical, and mental health, care for others and protect the planet. One-third of the populations in Europe, America and Japan are LOHAS, the number is increasing every year. LOHAS markets are growing, for example: environmental friendly building, recycled energy, environmental friendly furniture, second-hand products, organic food, and health food, alternative remedy, self improvement program (e.g. yoga, spiritual uplifting programs). These are getting more and more popular in recent years. As a result, big organizations in many developed countries have invested huge amount of money in environmental friendly products and services.

Through promoting of LOHAS lifestyle, you will discover that the idea of environmental friendly is just so simple! Healthy organic food can be so tasty! Enjoy the happiness of simplicity being a LOHAS consumer.

Uh, what is lohas again?

'A Transformational Lifestyle Concept huh? What does it means actually? LOHAS??? Never heard of it?' Aha...Do you have the same questions or doubts like this about lohas? I bet you do because the Lohas concept is quite unknown in Malaysia. But in Japan, the term has taken on a life of its own. Do you know about organic food, yoga, meditation,eco-tourism, and so on? Does it hit the nail on your head!!! Do you favor coffee shops whose beans are bought from grower-owned coops? Yearn for yoga or have a penchant for Pilates? Alternative spirituality, anyone? Even scanning the labels on groceries, clothes or other household products for words such as (organic) can make you a “LOHAS consumer.”

The LOHAS concept is the brainchild of US sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World. The Lohas market sectors include:

-Sustainable economy

-Healthy lifestyles

-Ecological lifestyles

-Alternative healthcare

-Personal development

Join me in the movement and mission......to save our planet and to be a better human-being

What is LOHAS?

LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.LOHAS companies practice "responsible capitalism" by providing goods and services using economic and environmentally sustainable business practices. LOHAS business owners and industry leaders from around the world meet each year at the LOHAS Conference to discuss industry trends, share ideas and learn how to run a successful LOHAS business. LOHAS consumers, sometimes referred to as Lohasians, are interested in products covering a range of market sectors and sub-sectors, including: Green building supplies, socially responsible investing and "green stocks", alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more.