Characteristics of Lohasian/ Cultural Creatives

Reference from Wikipedia

Ray and Anderson created a questionnaire to identify Cultural Creatives in Western society. The below characteristics were identified as qualities of a Cultural Creative. Agreement with 10 or more indicates status as a Cultural Creative.

• love of nature and deep caring about its preservation, and its natural balance.
• strong awareness of the planet-wide issues (i.e. global warming, poverty, overpopulation, etc.) and a desire to see more action on them
• being active themselves as well (e.g. cradle2cradle principle)
• willingness to pay higher taxes or spend more money for goods if that money went to improving the environment
• heavy emphasis on the importance of developing and maintaining relationships
• heavy emphasis on the importance of helping others and developing their unique gifts
• volunteer with one or more good causes
• intense interest in spiritual and psychological development
• see spirituality as an important aspect of life, but worry about religious fundamentalism
• desire equity for women/men in business, life and politics
• concern and support of the wellbeing (oa. freedom) of all women and children
• want politics and government to spend more money on education, community programs and the support of a more ecologically sustainable future
• are unhappy with the left and right in politics
• optimism towards the future
• want to be involved in creating a new and better way of life
• are concerned with big business and the means they use to generate profits, including destroying the environment and exploiting poorer countries
• unlikely to overspend or be in heavy debt
• dislike the emphasis of modern cultures on "making it" and "success", on consuming and making money
• like people, places and things that are different or exotic

Uh, what is lohas again?

'A Transformational Lifestyle Concept huh? What does it means actually? LOHAS??? Never heard of it?' Aha...Do you have the same questions or doubts like this about lohas? I bet you do because the Lohas concept is quite unknown in Malaysia. But in Japan, the term has taken on a life of its own. Do you know about organic food, yoga, meditation,eco-tourism, and so on? Does it hit the nail on your head!!! Do you favor coffee shops whose beans are bought from grower-owned coops? Yearn for yoga or have a penchant for Pilates? Alternative spirituality, anyone? Even scanning the labels on groceries, clothes or other household products for words such as (organic) can make you a “LOHAS consumer.”

The LOHAS concept is the brainchild of US sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World. The Lohas market sectors include:

-Sustainable economy

-Healthy lifestyles

-Ecological lifestyles

-Alternative healthcare

-Personal development

Join me in the movement and mission......to save our planet and to be a better human-being

What is LOHAS?

LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.LOHAS companies practice "responsible capitalism" by providing goods and services using economic and environmentally sustainable business practices. LOHAS business owners and industry leaders from around the world meet each year at the LOHAS Conference to discuss industry trends, share ideas and learn how to run a successful LOHAS business. LOHAS consumers, sometimes referred to as Lohasians, are interested in products covering a range of market sectors and sub-sectors, including: Green building supplies, socially responsible investing and "green stocks", alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more.